Lessons Learned from an eCommerce Venture Gone Bad
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- Category: eCommerce
- Published on Wednesday, 25 May 2011 07:40
- Written by Le Digitale
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- Lessons Learned from an eCommerce Venture Gone Bad
- Lessons learned from an eCommerce venture: What I did right
- Lessons learned from an eCommerce venture: What I did wrong
- Lessons learned from an eCommerce venture: How to setup a successful partnership
- Lessons learned from an eCommerce venture: Moving forward
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Ahhh ... the summer of 2010, the smell of opportunity and new beginnings were in the air; I just inked a partnership to build and run an eCommerce site for a product company with a well known celebrity endorser. This was just going to be the first of many like deals; I planned to “cookie cutter” my eCommerce platform and services, and get an agreement with every product company I could lay my hands on! This was going to make huge money, I was going to be rich, celebrity endorsers were going to pray their products were sold on my websites! To no-one in particular I screamed,”GSI and Digital River you have much to fear, I AM HERE!!!” (I capped my screaming proclamation with an evil villain laugh to boot -- “BUUUAAA-HA-HA-HA-HA-ha ...”)
Fast forward a year later to 2011...
The eCommerce shop has made my wallet no heavier...
The only elbow rubbing I’ve done is with two heavy set ladies when I sat in the middle seat on a flight back to LA ...
The only thing GSI has to fear from me are second hand items of poor aesthetic taste being sold on mother ship eBay’s website ...
What went wrong? As they say in real estate, the money is made when you start the deal, not when you finish ...
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